You can now connect Criteo to Neuro

You can now connect Criteo to your Neuro workspace

With this update, you can now connect Criteo Marketing Solutions to Neuro. In the same workspace, you can work with Criteo advertiser data right alongside Google Ads, Meta Ads, and GA4.

Criteo is a heavyweight in retail media and retargeting, yet for many teams it has lived in its own dashboard, walled off from the rest of their channels. If you were running the same product on both Criteo and Meta and wanted to see which one converted better, you had to bounce between two interfaces — and the same went for shifting daily budgets around.

This integration isn't just about pulling performance. Once you connect a Criteo advertiser in Neuro, you can review campaign and ad set performance and, when you need to, start or pause ad sets and change budgets right inside the same chat.

How to connect: log in with your Criteo account and pick an advertiser

1. In the Data sources screen of your Neuro workspace, select Criteo.
2. Log in with your Criteo Marketing Solutions account. Neuro never sees your password — access is delegated through Criteo’s official authorization screen.
3. Once authorization is complete, you’ll see every advertiser this account can reach. Pick the one you want to manage in this workspace.
4. After connecting, that Criteo advertiser’s data is immediately available in Neuro chats and reports.

Each workspace connects to a single Criteo advertiser. If you’re an agency running multiple advertisers off one Criteo account, set up a separate workspace per advertiser and connect them one by one.

What you can see after connecting

Neuro pulls campaign-, ad set-, ad-, device-, channel-, and date-level performance for the connected Criteo advertiser. Core metrics like spend, impressions, and clicks are always there, and you can layer in revenue and ROAS whenever you need them.

Criteo reports revenue and ROAS as combinations of PostClick/PostView and a 1-, 7-, or 30-day lookback window. Since there’s no single ROAS, it pays to lock in one basis when you ask in chat — your answers stay consistent, and you can compare against the same basis next week. PostClick 30-day is the most widely used basis, and the recommended prompt later in this post sticks with it.

What you can do after connecting: operational changes too

Once you’re connected, the same chat handles operational changes, not just reporting. When a change request comes in, Neuro doesn’t fire it off right away — it first lays out the affected ad sets with their current values and the proposed changes. Only what a human reviews and approves gets pushed to Criteo.

Extra safeguards for operational changes

Anything that changes account state is handled separately from reporting. Budget changes and starting, pausing, creating, or deleting ad sets all follow the same flow: Neuro drafts the change set, a human reviews it, and only then does it run.

• Neuro reads and changes data only within the advertiser scope of the connected workspace.
• Before every call, Criteo API endpoints and request formats are validated against the OpenAPI spec to cut down on guesswork.
• New ad sets land in a paused state the moment they’re created, so no spend happens until you explicitly start them.
• If a new ad set’s start time is set to now or right around the corner, Neuro automatically nudges it to a safer schedule and spells out the adjustment in its response.
• When you change several ad sets at once and some fail, Neuro splits the successful and failed ad sets out in the results.

Think of it like double-checking which ad sets you’re about to touch before bumping daily budgets first thing Monday morning.

Neuro’s recommended Criteo operations workflow

1. Connect your Criteo advertiser to a workspace. If Google Ads, Meta Ads, and GA4 live in the same workspace, cross-channel comparisons fall into place naturally.
2. In the first conversation, don’t jump straight to budget changes. Start by having Neuro summarize campaign and ad set performance over the last 14 or 30 days.
3. Spell out Criteo’s PostClick/PostView and lookback-window settings for ROAS, revenue, and conversions. When comparing against other channels, ask Neuro to call out the attribution differences in its answer.
4. Once you have change candidates, lead with “Don’t run anything yet — just summarize the proposed changes in a table.” Then review the affected ad sets, current budgets, proposed budgets, and potential risks together.
5. Run only the changes that clear review. Afterward, note which items succeeded or failed and when you’ll circle back to check results.

FAQ

Bringing Criteo into the same operations flow

With Criteo in the mix, the full picture of your ad operations gets one piece more complete. You can review it next to your other channels, surface change candidates in the same conversation, and gauge the impact before anything runs.

If your team has been looking at retail media and retargeting performance off to the side, you can now fold Criteo into a single workflow that covers diagnosis, review, and execution.