Connect Adjust and Airbridge to Neuro to Compare Post-Install Retention and Cohort ROAS

Install Cost Alone Cannot Tell You Which Campaigns Bring Users Who Stay

A low CPI in an ad manager dashboard is rarely enough to justify scaling a mobile app campaign. To make confident budget decisions, you need to see whether those installs completed sign-up or first purchase—and whether they remain active and generate revenue 7 or 30 days later.

Alongside AppsFlyer, you can now connect Adjust and Airbridge to your Neuro workspace. Compare ad spend from Google, Meta, TikTok, Apple Ads, and Moloco directly against post-install attribution and cohort metrics from Adjust or Airbridge in one conversation.

How to Connect Adjust and Airbridge

Both MMPs connect using read-only API tokens in your workspace settings. Follow the steps below for the attribution platform your team uses.

• Connecting Adjust: In the Adjust dashboard, open [Account Settings] > [My Profile] > [User Details] at the top right and copy your API Token. Select Adjust in your Neuro connections screen, paste the token, and pick the app to analyze from the fetched app list.
• Connecting Airbridge: In the Airbridge dashboard, go to [Settings] > [Tokens] to copy your [API Token], and check your lowercase App Name from the dashboard URL (app.airbridge.io/apps/{app_name}/...) or app settings. Select Airbridge in Neuro and enter your App Name and API Token.

Reports You Can Query in Adjust and Airbridge

You do not need to memorize custom in-app event names or internal metric codes. When you ask a question, Neuro first checks the events and dimensions registered to your connected app and runs the matching report.

Starter Prompt for MMP Cohort Reviews

If your weekly review has focused mainly on install volume and front-end CPI, use the prompt below to bring post-install cohort quality into the same table.

After reviewing the table, you can ask Neuro to compare self-reported ad manager numbers against MMP-attributed numbers to pinpoint where attribution gaps are widest.

Three Rules for Reading MMP Numbers Accurately

Adjust and Airbridge integrations are read-only analytics tools. Keep three rules in mind to avoid misinterpreting cohort and attribution tables.

• Compare cohorts whose observation window has finished: Mixing users installed less than 7 days ago into a D7 retention or D7 ROAS average makes recent performance look artificially low. Filter for cohorts that have completed the full 7-day window or separate the most recent 7 days of installs.
• Align units, currencies, and timezones: Adjust returns ROAS and ROI as decimal ratios (for example, 0.4 = 40%), and each connected app or ad channel may use a different currency (KRW vs. USD) or timezone. Align currency and timezone before comparing against ad manager totals.
• Distinguish policy masking from tracking errors: When certain rows in an Airbridge report appear masked, it is not a tracking failure—self-attributing networks such as Meta enforce privacy thresholds and data-retention limits on granular rows. Neuro surfaces these policy notices alongside the table so you can distinguish them from missing data.