How to run ChatGPT ads: start them yourself, manage them in Pango Neuro

What are ChatGPT ads?

ChatGPT ads appear in conversations where users are exploring and comparing products or services. They show up as 'sponsored' placements below highly relevant ChatGPT answers, kept separate from the answer itself.

Each ad includes the advertiser's name, logo, headline, description, landing page, and image. Users can click through to the site, or explore the advertised product further with ChatGPT.

Account eligibility and ad delivery

As checked on October 2, 2026, OpenAI lists both the US and South Korea among countries eligible for Ads Manager. Advertiser eligibility and available delivery locations are separate, so check targeting options in Ads Manager.

Ad eligibility also depends on the user’s plan, age, and location. Plus, Pro, and Business plans do not show ads. Check OpenAI’s current guidance for other exclusions.

How is this different from search ads? Conversation context over keywords

In each ad group, you add 'context hints' that describe which conversations and situations your product fits. This is different from the exact-match keywords of traditional search ads. What matters is spelling out who the product helps, at what moment of deliberation, and how.

For a travel bag, a useful context might be someone comparing carry-on bags that fit a laptop. That is more specific than the word “travel,” but it still does not guarantee placement in a particular conversation.

What can you do once ChatGPT ads are connected to Pango Neuro?

Instead of opening the ads manager, downloading tables, and reformatting them, you can ask Pango Neuro in the words you'd normally use. And it doesn't stop at analysis — the operational changes you need follow in the same conversation.

Connecting takes just 4 steps

1. Create an ad account at ads.openai.com.
2. Complete your brand details, payment method, and account verification.
3. Issue a key for the Pango Neuro connection in your ads manager settings.
4. In Pango Neuro's data connections, select ChatGPT Ads and register the connection key.

Once connected, start by asking, 'Summarize my ChatGPT ads account and current campaign status.' After confirming the account, currency, time zone, and running campaigns, move on to analysis or to creating campaigns in a paused state.

Ask like this and it turns straight into real work

Analysis moves fast — go-live decisions stay with the marketer

Neuro creates new campaigns, ad groups, and ads in a paused state in the ad account. Review the content and budget, then request activation separately. Check the active mode: default management-mode approval and auto-approval settings behave differently.

OpenAI's ad review is a separate gate you still have to clear. Delivery can stop over account verification, payment status, ad policy, or campaign schedule and budget issues. Pango Neuro speeds up analysis and operations, but it doesn't take over final judgment or policy responsibility.

Agencies operate by being invited into advertiser accounts

Agencies can start by inviting their operators to each advertiser’s ad account. Confirm the business, brand, and billing details for that advertiser. If one OpenAI login has access to several accounts, select the intended account before working.

What to check in the first week

After connecting, confirm the account, currency, time zone, and campaign status. Record when you retrieve performance data. OpenAI notes that spend reporting can be delayed, so a zero for today does not prove that nothing has been spent.

For the first week, choose a hypothesis to examine. Changing creative and budget repeatedly at the same time makes results harder to interpret. Distinguish clicks and impressions from purchases, and do not infer unmeasured revenue.