How to run ChatGPT ads: start them yourself, manage them in Pango Neuro

What are ChatGPT ads?

ChatGPT ads appear in conversations where users are exploring and comparing products or services. They show up as 'sponsored' placements below highly relevant ChatGPT answers, kept separate from the answer itself.

Each ad includes the advertiser's name, logo, headline, description, landing page, and image. Users can click through to the site, or explore the advertised product further with ChatGPT.

Which ChatGPT users see ads?

Under the current test, ads may be shown to Free and Go users. They aren't attached to every paid plan.

How is this different from search ads? Conversation context over keywords

ChatGPT users don't type one question and leave. They gather options, compare them, and narrow down their purchase criteria. ChatGPT ads match the topic and intent of that conversation and appear in a separate area below the answer.

In each ad group, you add 'context hints' that describe which conversations and situations your product fits. This is different from the exact-match keywords of traditional search ads. What matters is spelling out who the product helps, at what moment of deliberation, and how.

• If your goal is awareness, run a Reach campaign
• If your goal is site visits, run a Clicks campaign
• Creatives consist of a headline, description, image, and landing page
• Ads are kept separate from ChatGPT answers and labeled as sponsored

What can you do once ChatGPT ads are connected to Pango Neuro?

Instead of opening the ads manager, downloading tables, and reformatting them, you can ask Pango Neuro in the words you'd normally use. And it doesn't stop at analysis — the operational changes you need follow in the same conversation.

Ask like this and it turns straight into real work

There are no set commands to memorize. Just include the time range, the comparison basis, and the outcome you want.

• Compare the last 7 days of ChatGPT ads performance against the week before. Start with campaigns where spend went up but CTR dropped.
• Put spend, clicks, and cost per click by campaign into a table and flag the 3 things to fix first.
• Split performance by mobile and desktop, and find the creatives with the biggest gap.
• Check the ad account currency first. If it's a KRW account, create a campaign with site visits as the goal, a 2-week duration, and a total budget of ₩3,000,000. Don't serve it — create it in a paused state.
• The messaging on our 3 existing ads is too similar. Propose new draft copy split across different angles: product benefits, usage occasions, and proof of trust.

Analysis moves fast — go-live decisions stay with the marketer

Pango Neuro creates new campaigns, ad groups, and ads in your live ad account in a paused state. At this stage, nothing is served yet. Only after reviewing the content and budget does the marketer approve activation — and only then does anything move to actual delivery.

OpenAI's ad review is a separate gate you still have to clear. Delivery can stop over account verification, payment status, ad policy, or campaign schedule and budget issues. Pango Neuro speeds up analysis and operations, but it doesn't take over final judgment or policy responsibility.

Agencies operate by being invited into advertiser accounts

OpenAI's current self-serve ads structure has no separate 'agency account' concept that bundles multiple advertisers in one place. Each advertiser creates an ad account with its own business, brand, and payment details, then invites agency staff as members or admins of that account.

Connecting takes just 4 steps

1. Create an ad account at ads.openai.com.
2. Complete your brand details, payment method, and account verification.
3. Issue a key for the Pango Neuro connection in your ads manager settings.
4. In Pango Neuro's data connections, select ChatGPT Ads and register the connection key.

Once connected, start by asking, 'Summarize my ChatGPT ads account and current campaign status.' After confirming the account, currency, time zone, and running campaigns, move on to analysis or to creating campaigns in a paused state.

Your first week, in this order

1. Confirm your ads have passed review and are actually serving
2. Check that impressions and spend are accruing at the planned pace
3. Compare CTR and cost per click by campaign and ad
4. Spot the segments with big gaps by country, device, and product
5. For underperforming ads, split copy and image angles and prep the next test

ChatGPT ads are still in beta. Rather than declaring industry-specific answers or universal benchmarks, the right approach is to form hypotheses on a small budget, compare results, and build your own brand's baseline.

A new ad channel shouldn't mean another screen to manage

Starting ChatGPT ads doesn't have to add one more screen to your daily checks. Connect ChatGPT Ads in Pango Neuro and you can review status, find gaps, and prep next actions in the same conversation as the rest of your ad work.

Finally, frequently asked questions about running ChatGPT ads