Pango Neuro · AI ad account audit
Investigate performance changes in a defensible order.
Work from goals and conversion definitions through campaign structure, budget, tracking, and creative signals using evidence available from connected data.
- Start with goals and conversion definitions
- Review structure, budget, and performance signals in order
- Separate facts, possibilities, and missing evidence
A useful account audit does not begin with the conclusion that ROAS is low. It begins with the goal, the conversion definition, when the change started, and where the difference became material.
Pango Neuro follows the available evidence from account structure down to campaigns, search terms, or creatives. Anything the data cannot answer stays an open question instead of becoming a guess.
Turn a vague “why” into a review sequence
Give the goal and date range. Pango Neuro will move from definitions to the most relevant account signals.
Try asking
“CPA is up this month. Check the conversion setup first, then work through campaign structure and performance.”
Audit output
The audit verifies the comparison and conversion definition before narrowing the change by campaign and ad group.
Try asking
“Find search terms and keywords where spend rose without conversions, then group the likely causes.”
Audit output
Cost and conversion data are reviewed at keyword and search-term level, with waste candidates separated from items that need more context.
Try asking
“Separate confirmed facts, likely explanations, and things we cannot verify yet.”
Audit output
The output makes confidence visible so the team can act on evidence without overstating the diagnosis.
01
Validate the basis before judging the outcome
Before treating one ROAS or CPA number as the answer, confirm which conversion, period, and scope the metric represents.
- Confirm the campaign goal and primary conversion
- State the comparison period and data scope
- Check for tracking changes or missing data
02
Narrow down possible causes step by step
Inspect available signals across campaign structure, budget and bidding, search terms, and creative. Keep verified evidence separate from a likely explanation.
- Find when and where the change began
- Drill down to affected campaigns and ads
- Avoid a conclusion when more data is required